WebHugger

Display Ads to become more interactive and targeted. That was the main point communicated during the keynote given by Neal Mohan, Vice President of Google Display Advertising Team. He said the following as projections for the year 2015.

Google rolled out the implementation of the +1 Button in their search results in March. The Google +1 Button shows up at the end of a search result of a webpage with the number of +1s that the page has got.  There used to be a Google +1 button next to the search result title of the web page where people can +1 it. The Google +1 button is away for users to recommend the webpage for her/his network of friends and colleagues. So, when I search for something in Google, if one of my friends who is in my network did a +1 to a webpage, that particular webpage has a priority in showing up.