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Apart from the chat rooms, instant messengers and electronic mails created for communication and dialogue beyond turf are the emerging innovations that help man build opportunities for interaction. The need for a personalized and human face aspect of building online communities is slowly changing the technological landscape of the Internet. Blogs / “weblogs” or blogging are the newest gift of Internet technology to people all over the world. These are updated posts, crop up entries or personalized life snippets, of mundane or bizarre in nature. For most, a “blog” is a personal, unedited, and authentic journal meant to be shared in an online community. Blog site is a place where bloggers can publish anything; his thoughts, feelings, photos, special events, experiences, comments on issues and so on. It is more of an online diary with videos, links, documents, newsletters and opinions on just about any topics you are interested. Blogs are made to welcome the insights and Read More
5 Reasons Why Blogging is the New Internet Marketing Tool
August 2nd, 2010 
admin Blogging is a concept that started in late 90s. It used to be a way to comment an existing webpage, an opportunity for visitors and readers to react or voice out one’s opinion on the said page. What started as a single-sentence commentary has evolved into pages of personal take on just about anything and everything under the sun. As it continues to move forward, online advertising has tapped into the blog’s potential. Here are 5 reasons why you should use blogging as an Internet marketing tool. 1.Blogging is simple. The simplest way to get your piece on the net is through blogging. No skills are necessary… an average adult can read and type, or at least click a mouse. It’s like having a virtual piece of paper and you just write your ideas, experiences, new products, and hope that the truth behind your articles comes out and entice your reader to also try your product. If you have a PC and an Internet connection (who doesn’t?) then you can blog and Read More
5 Tips to write an interesting blog
August 1st, 2010 admin If writing is an art, then, blogging is one way of using words to come up with an art. This is because people who are into blogging are the ones who are artistic on their own sense, carefully choosing words that would best describe their feelings, sentiments, wishes, desires, and everything. Basically, blogs were first introduced as weblogs that refer to a “server’s log file.” It was created when web logging hit the virtual market. Since its inception in the mid-1990s, web logging gradually saturated the virtual community making the Internet a viable source of greater information. However, with web logging, you still need a web site and domain names, but with blogging, you do not need anything just an account with blog providers. In most cases, these kinds of blogs are free of charge. With the onset of blogging in the industry, personal journalism had been a common ground for people who wish to be known all over the world. However, not literally famous as this is not a case on Read More
Google Video Advertising
July 30th, 2010 admin When I was wondering what it could be all about the latest in video advertising in Google, came across this very good seminar. One the seven videos in Google Marketers playbook series. Google advertising experts discuss the benefits, trends and strategies in online video advertising. Google Adwords Video – Online Video Advertising. Read More
Learn Goolge Adwords Optimization Strategies
July 29th, 2010 admin Here are a couple of videos from the Google marketer’s playboook that explain Google adwords optimization strategies. The first video explains basic techniques and the second video explains advanced techniques. Must see for people who want get the right kind of understanding google adwords optimizing techniques. Goolge Adwords Optimization Strategies – Video 1 This video deals with optimizing account structure, ad text, and keywords. Goolge Adwords Optimization Strategies – Video 2 This video deals with advanced Adwords optimization tools and techniques for refining and improving your Adwords account. Read More
Learn Goolge Adwords by videos Part 1
July 29th, 2010 admin I have been through quite a few learning materials for getting to learn google adwords. However the videos that I am embedding here seem to be good enough and a must see for all those people who would like to understand things right from scratch about google adwords. I would prefer you watch all these videos first before spending any money on webinars and seminars to learn this stuff. Google Adwords Video 1 – Adwords Fundamentals You can learn the fundamentals of Google Adwords Marketing from an AdWords Expert with this video. Read More
H1 tag SEO
May 26th, 2010 admin Here are some standard procedures that need to be followed for H1 tag SEO. If the H1 tags are used correctly, it still is a good contributor to the ranking factors of the page. H1 tag is more important than any other tag that comes inside the body. For E.g. <p> and <a> tags. The main reason being search engines like Google suggest only one H1 tag per web page unlike the other tags like <p>, <a> and other heading tags. You should add your keyword that you primarily target for inside the H1 tag. Make sure the text inside the H1 tag is meaningful. It is advisable to place the H1 tag right below the <body> tag. This is where the search engines will look for the H1 tag. In other words the search engines will look for the H1 tag after coming across the <body> tag. Do not leave your H1 tag empty. If you leave it empty, it is definitely an opportunity missed for ranking with targeted keywords. When in a discussion about the heading tags I have always Read More
Link anchor text SEO
May 25th, 2010 admin Link Anchor text is the text that people click to go where the link takes them. This is the text that comes between the opening and the closing hyperlink tags. The link anchor text should be well written for the sake of people to understand and also for search engines to understand whether you re linking to a relevant web page or not. Link anchor texts can be links that point to a web page within the website or it could be outbound. In both scenarios the weight of a link anchor text as a ranking parameter is the same. It is a good practice to describe the place where the link will take the user if clicked, than putting in something like “know more” or “click here”. Search engine spiders crawl the link anchor texts and consider the words in them for keyword relevancy. Do not dump keywords into the link anchor texts. Consider optimum keyword density in the link anchor texts too. Make sure you have relevant keywords and descriptions around the link anchor text. It adds more Read More
Image ALT tag SEO
May 24th, 2010 admin Image optimization is becoming a very important factor in search engine algorithm these days. And the image alt tag is the critical factor in this respect. If image alt tag SEO is overlooked it is a lost opportunity. Google advices the usage of alt text for images in a webpage. The reason why search engines advise the usage of image alt tag is simple. They cannot read images. So the image alt tag would give them a hint of what image is being displayed there. It is advisable to use the image alt text appropriately. Keyword density should be at the optimum percentage. Use phrases in image alt text. It should be readable. For E.g. rather than keeping it like “keyword density”, you could say “tips for keyword density”. The above could be applied for naming the image files too. For E.g. rather than keeping it like keyword-density.jpg, you could say tips-for-keyword-density.jpg. Make sure that the text that is around the image is relevant to that image. Make sure the file Read More
Meta Description tag SEO
May 21st, 2010 admin When writing a Meta description tag for a web page you need to take care of two things. Use keywords or phrases that you target for a web page. Write it in a way that will make the user click on the link. Considering the above objectives, here are some of the best practices that you could follow when doing a Meta description tag for your web page. Meta description tag is the HTML code that is placed inside the <Head> </Head> section of a Web page. Syntax: <META CONTENT=”Descriptive sentence goes here.“> It is placed between the Title tag and the Meta keywords tag. The order is not important. Search Engines like Google actually do not give importance to the words that are written in the description tag in ranking. Yahoo gives it some weight. So I would advice, to give more importance to making the descriptive text appealing for the user to click on the link rather than inserting keywords. However, when the user is searching for certain keywords and if Read More
